Credit: Christoph Ziegler. Munich Rathaus show, 2015

-Is it possible to know the name of the space the exhibition will be showing, or at least it’s location/area?

We will announce the name and show photos of the gallery/space by mid-week.
For reasons of confidentiality we did not want to tell more in the open call.
We are considering four different venues and we have to know the exact number of the participants before we opt for a, b, c or d and book it.
„Book it“ in Germany means pay money in advance for a future use. So we have to be sure this is the right space for the team we have.
That’ s why we gave such a short notice: if we postpone the booking/preparations with discussions, there will be no place available.
Interested artists should show up by Jan 12. If we book, let’s say for ten and more people come later, as it is often the case, we cannot accept them.

All places are down town, all of them come with a big mailing list of their own customers and have a good reputation in event/shows/art + design world.
All of them have been suggested to us through our Munich contacts.

I am afraid one will encounter a lot of difficulties to find a good and affordable place for an art project in Munich if one does not already have a broad and reliable network.
The experience to choose is also part of the package we offer.

– Does the artist have to be next to his stand during the entire exhibition (like it is the case in many fairs)?

The artist takes care of his/her work. We do not represent artists or curate their work in this show.

We choose the artists thought to fit the general concept.
Work has to be excellent, original and new: nothing less than that.
No „re-heated“ jewlery that has already been shown in fair A, B, C and reminds of the „style“ that „sells well“ in fair A, B, C.

Munich Jewlery Week is the most important event in the jewellery world.
We cannot attract Schmuck visitors if the artist has shown the same work before. Visitors wish to see new things, ideas and development.
We also do not accept artists who have a „difficult character“ and may create problems to the other exhibitors either.
The selection of the „right blend“ is also part of the package we offer.

– How many pieces every artist will be able to show?

You may show as many pieces as you want given the sm you have at your disposal.
We will know more around Tuesday /Wednesday.
We give advice on the decoration and the placement though. We always keep the right to intervene if an artist shows an „overwhelming“
amount of work that „over-shadows“ the work of the other participants.

We are striving for contemporary aesthetics and harmony.
We are not doing a small fair inside a gallery, we are doing an art show. This is a big difference.

– Will it be possible to show hanged jewelry?

Yes, there is also wall/hanging space.

– I have already worked with you can I have a discount?

No. If you know how expensive Munich is and that a show is not just the space but also its „logistics“, then you probably know that the participation fee of 300 euro is extremely low. We can afford „to produce a low budget art show“ because we are based in Germany and have the network to give us the most feasible and affordable solutions.
Ideally we would like to have between 15-20 artists depending of course on the size of the gallery. Right now we have ten applications that we like, all of them very international.
However if we find no more than ten by January 12, we will work with the ten artists who are willing and available.
This is the service we offer: a good space affordable and accessible, a team which does not cause problems or difficulties with „inflated egos“ or „crazy demands“, good press/pr/website work and valid personal contacts.
The rest has to be done by the artist: bring excellent work, put it right on display, talk, sell, show.





ZLR Betriebsimperium Hamburg organizes a 4-day jewellery art show in down town Munich during the most prestigious Jewellery Week worldwide (8 – 11 March 2017).

What we offer:

Gallery space in down town Munich.
Exhibitiion website.
Advertisement of the event in exclusive jewellery art magazine.
Press releases in English and German.
Press work and Social Media coverage.
PR and Networking with important jewlery institutions, galleries, specialists and collectors.
Print and electronic invitation.

What we are looking for:

Jewellery artists and designers who look for the opportunity to show their fantastic work to a challenging and sophisticated international public.

Participation costs:

300,00 euro/participant (Basic programme).

How to apply:

Send us a website link OR up to 6 pictures of your work (per WeTransfer) plus a short cv and artist’s statement to

by January 10, 2017.

If you have questions, do not hesitate to contact Christoph or Loukia:

Πρόκειται για την αρχαιότερη και την πιο έγκριτη
Εβδομάδα Κοσμήματος διεθνώς.

Τι παρέχουμε:

Χώρο σε γκαλερί στο κέντρο του Μονάχου.
Ιστοσελίδα για την έκθεση.
Διαφήμιση σε έγκυρο περιοδικό για το κόσμημα.
Δελτία Τύπου στα αγγλικά και τα γερμανικά.
Γραφείο τύπου και συνεχή ενημέρωση στα Social Media.
PR και δικτύωση με σημαντικούς θεσμούς, γκαλερί, ειδικούς και συλλέκτες.
Εντυπη κι ηλεκτρονική πρόσκληση για την έκθεση.

Τι ψάχνουμε:

Καλλιτέχνες και designers από τον χώρο του κοσμήματος που αναζητούν την ευκαιρία να παρουσιάσουν τα υπέροχα έργα τους σε ένα απαιτητικό και ενημερωμένο διεθνές κοινό.

Εξοδα συμμετοχής:

300,00 ευρώ/ συμμετοχή (Βασικό πακέτο).

Διαδικασία επιλογής:

Στείλτε μας ένα σύνδεσμο με την ιστοσελίδα σας (όχι Φαίησμπουκ σελίδα) ή έως έξι φωτογραφίες (μόνο μέσω WeTrasfer)/ ένα σύντομο βιογραφικό και ένα σύντομο artist’s statement στην ηλεκτρονική διεύθυνση:

Αν έχετε ερωτήσεις, μην διστάσετε να επικοινωνήσετε με τον Κρίστοφ ή τη Λουκία στην ακόλουθη διεύθυνση:


Story Telling I

Photo: Puma. Loukia Richards. 2016.

Loukia_02.jpgSales experts of luxury goods (such as jewellery) call the new indispensable marketing tool: Story Telling.

Art and craft market professionals in London and Berlin do agree that a good story behind your work is what gives the customer the final incentive or „kick“ to buy it.

My lecture titled „What jewellery designers can learn from media coverage“ at Zimmerhof Symposium 2014 was met with mixed feelings, namely: open hostility AND enthusiasm.

Some established artists were pissed off because I talked about the market; some students were curious and happy because I talked about the market and nobody talks about how to make *dough* at school.

The most important question I have learned to ask during my training as a journalist at Reuters in London and Athens was:

So what?

Or to put it in jewellery terms:

Your jewellery looks great, but so what? I have plenty of jewelry, why should I buy a new piece? Give me a reason, give me a story, convince me that your jewlery makes sense to me!

Inflated egos may be seriously hurt when one asks them what is the meaning of what they do. They talk to you about beauty and about art and about emotions. Their beauty, their art, their emotions… At the end of the day though when your stomach is empty your emotions do not count if they have not managed to touch the heart of your customer.

This is an axiom: There is a a lot of nonsense in the contemporary jewellery world.

The even worse question is: Who cares?

Who cares about your design? Who cares about your show? Who cares about your concept? Who cares about your emotions?

I promise you: Once you find the answers to these questions, your work will be unforgetable!

If there is one thing you may learn from how professionals cover breaking news, this is the following statement:

News published in the press  ALWAYS have meaning for the life of other people.

What makes something meaningful for the life of other people so that they must know?

The three things that turn everybody’s head are:

  1. Sex or how to get more pleasure
  2. Gain or how to win more money or not lose money/opportunities/status
  3. Paradoxa or human stories that prove that life is unpredictable and always writes the best scenarios.


You want to know more on How To Tell Your Story?

Stay tuned! Our next Open Calls will be published very soon!






„Der Narr“. Performance in 2025 e-V. Hamburg, Februar 2014.

Christoph Ziegler illustriert wie Tarot-Moebling gespielt wird. Wir werden während der „Altona Macht Auf“ eine Tarot-Moebling Performance mit dem Publikum machen. Wann? 27. Juni, 17-18.00 Uhr Wo? Grosse Bergstrasse 253 Braucht man Vorkenntnisse? Keine Was ist eigentlich Tarot-Moebling? Hier ist … Weiterlesen

ZLR Betriebsimperium @ Altonale 2014: Kunst, Performance, Theater Uhrzeiten der Performances + Special Events finden Sie/findet ihr im Beitrag von letzter Woche. Möchten Sie/möchtet ihr eine e.Einladung zur Rapunzel-Party bekommen? Bitte, schreiben an: