ZLR Betriebsimperium Hamburg organizes a 4-day jewellery art show in down town Munich during the most prestigious Jewellery Week worldwide (8 – 11 March 2017).

What we offer:

Gallery space in down town Munich.
Exhibitiion website.
Advertisement of the event in exclusive jewellery art magazine.
Press releases in English and German.
Press work and Social Media coverage.
PR and Networking with important jewlery institutions, galleries, specialists and collectors.
Print and electronic invitation.

What we are looking for:

Jewellery artists and designers who look for the opportunity to show their fantastic work to a challenging and sophisticated international public.

Participation costs:

300,00 euro/participant (Basic programme).

How to apply:

Send us a website link OR up to 6 pictures of your work (per WeTransfer) plus a short cv and artist’s statement to

by January 10, 2017.

If you have questions, do not hesitate to contact Christoph or Loukia:

Πρόκειται για την αρχαιότερη και την πιο έγκριτη
Εβδομάδα Κοσμήματος διεθνώς.

Τι παρέχουμε:

Χώρο σε γκαλερί στο κέντρο του Μονάχου.
Ιστοσελίδα για την έκθεση.
Διαφήμιση σε έγκυρο περιοδικό για το κόσμημα.
Δελτία Τύπου στα αγγλικά και τα γερμανικά.
Γραφείο τύπου και συνεχή ενημέρωση στα Social Media.
PR και δικτύωση με σημαντικούς θεσμούς, γκαλερί, ειδικούς και συλλέκτες.
Εντυπη κι ηλεκτρονική πρόσκληση για την έκθεση.

Τι ψάχνουμε:

Καλλιτέχνες και designers από τον χώρο του κοσμήματος που αναζητούν την ευκαιρία να παρουσιάσουν τα υπέροχα έργα τους σε ένα απαιτητικό και ενημερωμένο διεθνές κοινό.

Εξοδα συμμετοχής:

300,00 ευρώ/ συμμετοχή (Βασικό πακέτο).

Διαδικασία επιλογής:

Στείλτε μας ένα σύνδεσμο με την ιστοσελίδα σας (όχι Φαίησμπουκ σελίδα) ή έως έξι φωτογραφίες (μόνο μέσω WeTrasfer)/ ένα σύντομο βιογραφικό και ένα σύντομο artist’s statement στην ηλεκτρονική διεύθυνση:

Αν έχετε ερωτήσεις, μην διστάσετε να επικοινωνήσετε με τον Κρίστοφ ή τη Λουκία στην ακόλουθη διεύθυνση:


Story Telling I

Photo: Puma. Loukia Richards. 2016.

Loukia_02.jpgSales experts of luxury goods (such as jewellery) call the new indispensable marketing tool: Story Telling.

Art and craft market professionals in London and Berlin do agree that a good story behind your work is what gives the customer the final incentive or „kick“ to buy it.

My lecture titled „What jewellery designers can learn from media coverage“ at Zimmerhof Symposium 2014 was met with mixed feelings, namely: open hostility AND enthusiasm.

Some established artists were pissed off because I talked about the market; some students were curious and happy because I talked about the market and nobody talks about how to make *dough* at school.

The most important question I have learned to ask during my training as a journalist at Reuters in London and Athens was:

So what?

Or to put it in jewellery terms:

Your jewellery looks great, but so what? I have plenty of jewelry, why should I buy a new piece? Give me a reason, give me a story, convince me that your jewlery makes sense to me!

Inflated egos may be seriously hurt when one asks them what is the meaning of what they do. They talk to you about beauty and about art and about emotions. Their beauty, their art, their emotions… At the end of the day though when your stomach is empty your emotions do not count if they have not managed to touch the heart of your customer.

This is an axiom: There is a a lot of nonsense in the contemporary jewellery world.

The even worse question is: Who cares?

Who cares about your design? Who cares about your show? Who cares about your concept? Who cares about your emotions?

I promise you: Once you find the answers to these questions, your work will be unforgetable!

If there is one thing you may learn from how professionals cover breaking news, this is the following statement:

News published in the press  ALWAYS have meaning for the life of other people.

What makes something meaningful for the life of other people so that they must know?

The three things that turn everybody’s head are:

  1. Sex or how to get more pleasure
  2. Gain or how to win more money or not lose money/opportunities/status
  3. Paradoxa or human stories that prove that life is unpredictable and always writes the best scenarios.


You want to know more on How To Tell Your Story?

Stay tuned! Our next Open Calls will be published very soon!






„Der Narr“. Performance in 2025 e-V. Hamburg, Februar 2014.

Christoph Ziegler illustriert wie Tarot-Moebling gespielt wird. Wir werden während der „Altona Macht Auf“ eine Tarot-Moebling Performance mit dem Publikum machen. Wann? 27. Juni, 17-18.00 Uhr Wo? Grosse Bergstrasse 253 Braucht man Vorkenntnisse? Keine Was ist eigentlich Tarot-Moebling? Hier ist … Weiterlesen

ZLR Betriebsimperium @ Altonale 2014: Kunst, Performance, Theater Uhrzeiten der Performances + Special Events finden Sie/findet ihr im Beitrag von letzter Woche. Möchten Sie/möchtet ihr eine e.Einladung zur Rapunzel-Party bekommen? Bitte, schreiben an: